The ResponseMaster Advantage
| Mail Delivery Status |
Without ReponseMaster |
ResponseMaster Solution |
ResponseMaster Advantage |
| Successful Delivery |
Works fine |
No change. The successful
messages do not come through ResponseMaster |
|
| Immediate Rejection |
Logs the fact that the
message failed. Does not categorize the failure. |
Categorizes the failure
as a Hard Bounce, Soft Bounce, Mail Block, or Message Restriction and logs it
to the database. |
The categorization allows you to take immediate action since you know exactly
what the problem is (you can distinguish between hard and soft bounces).
It also allows you to know immediately if your delivery system has a problem by
alerting you to Mail Blocks.
|
| Delayed Rejection |
Current system does not handle
this situation at all. Bounce notification messages are sent back to the
sender, who is overwhelmed by the volume of messages. The messages are
counted as successfully delivered emails in the statistics.
The bad email addresses are never removed from the list. Valuable resources are
used to generate messages for the same bad addresses over and over.
|
Delayed rejections are
categorized and logged in the same manner as immediate rejections.
ResponseMaster has many rules to handle the different messages that are issued
by the various mail servers to ensure complete and accurate categorization. |
The sender does not get the
bounces, which allows them to easily find and answer the user responses. This
is good for customer service.
The delivery statistics are correct.
Bad email addresses can be removed.
Increase infrastructure capacity by reducing the number of bad emails sent. This
could provide up to a 50% increase in performance, eliminating the need to
purchase more hardware and bandwidth.
|
| User Replies |
Current system does not handle
this situation at all.
It is impossible to differentiate user replies from the thousands of bounced
messages.
|
User replies are
categorized so they are easily identified and customer service can reply to the
inquiry. |
The sender does not get the bounces, which is good for customer service.
The sender is able to expand the use of mail services by building message
campaigns involving direct user replies.
|
| Auto-responses (such as Out of
Office replies and Read Receipts) |
Auto-responses are sent
to the sender, where they help to obscure the true user replies. |
Auto-responses are
categorized as Read Receipts and Out of Office Replies. The system is
configurable, but most people will choose to discard the auto-responses. |
The sender does not get
these messages, which helps to make the user replies easier to process. These
messages are also not considered bounces, so the good addresses are not
unsubscribed. |
|
